After a very successful first edition in 2020, the Ballerinas in Red project, which aims to promote the beauty of ballet and of young ballet dancers, makes a fresh start with a new format and enticing prizes for both the audience and the contestants.
The digital platform for the contest will be opened on April 10, and will be closed on July 31
Join in and share our invitation with your friends and acquaintances! With his second edition of “Ballerinas in Red” project, Ballet Magazine Romania invites you to join the celebration of International Dance Day together with International Theater Institute on April 29
Adding an inspired comment and you can win a custom made tutu manufactured by the Atom tailor shop in Sibiu, while the first 12 photos according to the likes ranking – those which will be included in the Ballerinas in Red 2022 calendar – will also be offered a special gift sponsored by Ivatherm.
The first edition, “Ballerinas in Red, 2020”, a very successful project
Ballerinas in Red is the first and only media project in Romania aiming to promote ballet and young ballet dancers, both professional and non-professional.
The first edition, that started early February and concluded late July last year, gathered 138 participants, 40,000 likes, over 3,000 comments and about 6,000 shares.
This is the first media project in Romania that highlights the current huge potential of the Romanian ballet school in general, stemming from the number of people passionate about classical dance and the interest raised within the wide audience.
Ballerinas in Red 2021, a romanian international project in partnership with International Theater Institute
In 1982 the Dance Committee of ITI founded International Dance Day to be celebrated every year on the 29th April, the birthday of Jean-Georges Noverre (1727-1810), creator of modern ballet. The intention of the International Dance Day Message is to celebrate dance, revel in the universality of this art form, cross all political, cultural and ethnic barriers, and bring people together with a common language – dance.
International Theatre Institute ITI was created on the initiative of the first UNESCO Director General, Sir Julian Huxley, and the playwright and novelist, JB Priestly in 1948, just after the Second World War, and at the beginning of the Cold War, when the Iron Curtain divided the East and the West.
The aim of the founders of ITI was to build an organization that was aligned with UNESCO’s goals on culture, education and the arts, and which would focus its endeavours on improving the status of all members of the performing arts professions.
They envisaged an organization that created platforms for international exchange and for engagement in the education of the performing arts, for beginners and professionals alike, as well as using the performing arts for mutual understanding and peace.
The second edition of the photo contest “Ballerinas in Red” will take place between April 10 and July 31 2021
The project will be hosted by Ballet Magazine website page, where the participant photos will be enrolled in the project by uploading it by each of the participants themselves. The photos will be published and available for voting no latter then 24 hours after uploading.
On July 31st 2021 the voting process will come to an end, and the top 12 most voted photos will emerge.
The models in these 12 photos will feature in the Ballerinas in Red calendar 2022, to be issued by Ballet Magazine Romania.
What you need to do to participate, and to win the prizes of this contest:
Upload a photo of a ballet dancer in a red training or stage costume, together with details about:
- the name of the model-
- the town and ballet school followed
- the name of the photographer (and his/her social media IDs)
The photos will be uploaded in a Gallery on the Ballet Magazine website by each of the participants. The top 12 photos most voted by the viewers win a prize consisting of featuring in the Ballerinas in Red calendar 2022 as well as a gift offered by Ivatherm.
Share your photo with your friends, relatives and acquaintances. Add a comment, tagging @balletmagazineromania so that we can see it too, and with hastag #internationaldanceday, and, on top of the extra votes you may attract, the most beautiful comment will be rewarded with a custom made tutu by the Atom tailor shop in Sibiu.
1 Upload your photo (the link for uploading will be available on April 10)
2 Share it on your social media accounts
3 Add a comment tagging @balletmagazineromania and hastag #internationaldanceday
4 The more shares the more votes, so the more chances of winning a tutu.
5 The top 12 photos will be included in the Ballet Magazine 2022 calendar.
Ballerinas in Red partners. Atelier ATOM, Ivatherm & Red Phoenix Software
The Atom tailor shop in Sibiu produces unique garments since 2018, out of the love for beauty and art of its founder Alexandra Aldea.
After a decade’s practice in fashion design, Alexandra Aldea opened her own tailor shop pursuing her dream of creating novel and original garments. Her creativity and the professionalism of her team were soon to be acknowledged by the customers, while collaborating with the Sibiu Ballet Theatre as well as with many dance and ballet schools enhanced their artistic and market success.
Ivatherm is one of the first four national cosmetic brands, with a market spanning over 13 countries and an even greater international potential.
Ivatherm is the first Romanian brand of skin cosmetic products internationally acknowledged. Its story began back in 2005, when its founder dr Rucsandra Hurezeanu started combining a special local ingredient with her French experience acquired in the cosmetics industry. The result was a wide variety of products designed to treat and solve the problems of the sensitive type of skin. They are safe and efficient, and are recommended by dermatologists.
Red Phoenix Software LTD is the manufacturer of the digital platform on which the Ballerinas in Red project will run
The company, registered in Great Britain, has one of the most dynamic and innovative specialists teams, with many of them being young Romanian IT specialists. With a consistent portfolio of large-scale projects and adapted to the latest innovations in the field, Red Phoenix Software LTD is a key partner of Ballet Magazine in this endeavor. For any information or profile projects, Red Phoenix Software can be contacted at [email protected], or at 07983 82 58